one of the rare few who is able to bridge his own distinct experience to a wider human narrative - Kate Williams ORDER NOW >
Episode 54
The Boutique Approach to Taking on the Big Box Stores
Is Uniqueness Repeatable & Scalable?
June 7, 2022 • 31 min
Watch on YouTubeStephanie’s cracked the hardest part – her Austin, TX, designer boutiques have seen record growth this past year despite the pandemic. She knows for a fact she’s taking sales away from the big hitters like Nordstroms, Revolve and Amazon – her customers just prefer the personal touch she brings to the sales experience.
But now that she’s setting her sights on expanding into other cities she’s got a hurdle to overcome – if the reason her clients love Estilo is because the experience feels so unique, is that something that’s even scalable?
Listen in on this lively discussion as Marc workshops fascinating strategies for how to scale uniqueness.
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Podcast Episode 56
When your Biggest Competitor is Inertia
June 21, 2022 • 30 min
