That Will Never Work

The Birth of Netflix and the Amazing Life of an Idea

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You’ve heard the Netflix founding story, right?

About an entrepreneur who gets fed up with video rental fees, has a brilliant idea about DVDs-by-mail, and launches a company that revolutionizes the entertainment world? It’s the stuff of startup legend.

Except that’s not the whole picture. The full story is a lot more complicated, involves a lot more people, and makes for a much better story.

People from all walks of life dig this book


“An engaging and insightful glimpse into the first few years at Netflix“

Reed Hastings

CEO of Netflix

“Pick up the book guys. I have a funny feeling it will bring you value.”

Gary Vaynerchuk

CEO of VaynerMedia

“one of the rare few who is able to bridge his own distinct experience to a wider human narrative”

Kate Williams

CEO of 1% for the Planet

Terrifically readable and poignant.. A “must have” for today’s entrepreneurs.

Bill Aulet

Author of Disciplined Entrepreneurship

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