How to Make Pricing Decisions for the Long Term Health of Your Brand
September 27, 2022 • 34 min
Watch on YouTubeHow earth friendly are the so-called “earth friendly” products? In the opinion of this week’s guest Justine Potashnik – not very.
But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.
A product like this has a higher cost to create than its competitors, which has her at a juncture – should the company take a lower margin to get onto shelves faster or focus on being premium?
Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.
Apply to be a guest on the podcast.
October 25, 2022 • 38 min
Thanks for thinking of me, and I would be delighted to be considered to speak at your event.
Please contact one of the good folks at BigSpeak, either at marc.randolph@bigspeak.com, or by calling 805.965.1400. They can fill you in on my availability, my fees, and provide you with all the information you might need to determine if I would be a good match for your event.
Hope we get a chance to do something together in the future.
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