Episode 27

Perfecting the Art of Gift-Giving – And Receiving

Personal Jewelry Shopper Kat is Looking to Expand Her Customer Base

December 7, 2021 • 28 min

Kat has carved out a niche for herself as a personal jewelry shopper for milestone occasions. But her life- (or relationship-) saving service is a bit more complex than it seems, as she is really serving two customers, not just one. Marc has some great suggestions for how she can expand her messaging to turn that dual customer aspect into more business. And by the end of the conversation, she may have just acquired one more new client!

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