Episode 28

The Most Important Decision? Deciding Who You’re Building For

The Most Important Decision You’ll Ever Make

December 14, 2021 • 30.38 min

Creating a new product or service involves hundreds of decisions: features, pricing, functionality, etc. But you can’t make any of those decisions without making a bigger decision first: exactly who are you building for. In today’s episode, Marc helps an oncologist-turned-entrepreneur take that critical – but non-intuitive – first step.

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