Episode 31

If The Shoe Fits, Sell It

Origin Story Alone Won’t Move Units

January 4, 2022 • 30 min

Entrepreneurs hawking new products find inspiration in a variety of ways. And you know what? To the outside world, it doesn’t matter that much. A compelling origin story makes for great brand building, but it won’t be the first reason people buy your wares. The product has to fit a consumer need. Today’s guest, Kenton, who started making expandable shoes for barefoot orphans in Kenya, is taking his innovative solution into the marketplace. Now he has to get the product right – and that’s where Marc comes in.

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