Episode 32

It’s Only a Service if People Will Pay For It

Customers On Both Sides, But Who Will Foot The Bill?

January 11, 2022 • 31 min

Congratulations! Drawing on your personal and professional experience, you’ve created a service that addresses an obvious market need. Now, who’s going to pay for it? Sarah’s solution for onboarding parents and nannies is a good one, and clearly has a lot of potential. But she needs to re-examine her business model to maximize the customer base without pricing out either party. Listen in as Marc negotiates this tricky balance with her.

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