#38: Marketing a Minibar for Meds

As entrepreneurs, engineers have an enviable advantage - they can easily build prototypes of the products and services they want to bring to market. But they still need the more fundamental skill that all entrepreneurs require: deciphering what the market wants. And the process to figure that out can take all of us out of our comfort zones. On today’s show, Marc offers Michael, an engineer with a great idea, suggestions on how to put himself in the shoes and mindset of his potential customers before he brings his innovative solution for medicine distribution to the masses.

If you want to be a guest on "That Will Never Work" and get help from Marc with your business issues, go to marcrandolph.com/guest and fill out the form, and leave voice memo/message on the site. You can also connect with Marc on Instagram or Twitter.

#38: Marketing a Minibar for Meds

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