CFO-turned-entrepreneur Erik dreams of a world in which clueless men don’t have to guess what jewelry to buy for their partner, as their beloved has already called ‘dibs’ on their preferred items. So he’s laying the groundwork to commercialize this simple but profound concept, with an app called “Dibbsi” that lets you lay claim to a bounty of consumer goods. As Marc counsels him, though, the first step is figuring out what the market’s appetite truly is for solving this problem.

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#9: Every Great App Starts as a Great Idea

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Stephen B Purkiss
1 month ago

What a corker of an episode!

I am literally in recovery from spending twenty years being the go-to person for these fantastical ideas – every type of person and every type of organisation from small to multinational. They all somehow expect us to deliver the tech that’s going to make their ideas happen, and get upset if they don’t or if you tell them the truth – you have a much better way of communicating this hence why I am learning as I see my value is in more in that part of it than providing the tech.

Everyone I believe expresses their problems and solutions without necessarily knowing it, and that’s why I’m here to write a comment because not only is the story of the expressions on my face whilst in the gym listening to this episode today were quite phenomenal and the urge to slap my head multiple times was immense, it was that very last moment in the episode where this man mentioned that he worked in the wine industry and I thought “well not that I’ve had to do it often but I never know what wine people like and whenever anyone’s bought me wine before I’ve never liked it because I only like Pinot Noir and loads of people have dinners and stuff and it’s kinda also been a running joke on television about wrong choices of wine, and I’d be more than fine letting the world know I only like Pinot Noir and I’d be happy to get the latest offers from local and not-so-local suppliers.

I did a quick google and there doesn’t seem to be a my favourite wine site that’s independent and I agree with your remark about the fact it’s not necessarily a bad idea, it needs to find a problem to solve. I fear after listening to your podcast that this gentleman won’t find a problem as you mentioned, it’s one of those generic things that many have tried, so my bet would be stick to what you know, try the wine thing because that could easily be implemented for free and it solves a problem that although isn’t a big one, it’s a simple one that could. just. make. it.

Thanks for your wonderful work, if I ever manage to control my ADHD & ASD & PDA for long enough I’d be doing a podcast too. Maybe. Probably not. lol 😉

Matthew Assad
Matthew Assad
1 month ago

Great episode. Erik is a very intellectual guy, and the idea is an interesting one, but I am not sure there is anything proprietary about the concept. I think Marc’s advice about Erik manually working it is the best way to start. After a few months, Erik should have some good data to create a proof of concept around. With the right execution during the early stages, this could be something. I have learned from this episode that time can either be an entrepreneur’s best friend or their worst enemy. I am wishing you all the best, Erik. 

Aliya Amershi
1 month ago

First let me say that I absolutely love this podcast from Marc, but this episode is one of my favorite episodes. I am actually a Tech Startup Coach and Founder myself and had a customer with a similar idea that was presented in this episode. It was uncanny how the conversation unfolded and the advice given was so similar to what happened with my customer. Marc was on point and probably communicated his message of simplicity, speed, and focus on customers even better than I did. I love how Marc encouraged Erik to think outside of the box, or “think outside of the app” as I like to tell my customers. I loved even more how Marc called out that Erik I believed has been trying for 8 years to get this idea off the ground and told him straight that this could be knocked out and tested in a matter of a couple of weeks – not even. And I loved that Marc was aghast that the incubator was having Erik focus on things that were not relevant or urgent right now as the only thing that really matters as this point is proof of concept and some sort of customer validation. It’s sad that so many incubators and university entrepreneurship programs are actually pretty outdated and even ridiculous, which is why I created my own online program to help aspiring entrepreneurs break into tech and build their app idea quickly without all of the unnecessary barriers to entry.

Nathan Heintzeman
Nathan Heintzeman
28 days ago

I loved Marc’s commend that no idea survives its infancy. The successful entrepreneur is the one who is able to pivot on a dime and evolve an idea when he or she gets slapped by reality.

Things to have on your radar:

  • Your List from Amazon (Mentioned on the podcast, but make sure you study this and learn as much as you can from it.)
  • Things to Get Me
  • Oh, and this little one called pinterest.

Best of luck!