Episode 59

Entrepreneurship Isn’t Brain Surgery… Or is it?

Hitting a Business Barrier? Identify Self-Interest and then Leverage it.

July 12, 2022 • 30 min

Some industries don’t want to be disrupted, but that doesn’t mean you should step back from the fight! This week’s guest Alex Koefman knows he has a solution that surgeons like him all over the world need – but he needs to form partnerships with medical device companies in order for his SurgeryTV app to be successful. The trouble is, they just aren’t biting.

The current system of creating an archive of videos involves a wearying series of steps including thumb drives, home downloads and expertise with editing software… but he has a way to do it with just a few clicks on your phone.

It’s such a clear solve to a problem – why is this neurosurgeon getting ignored?

Listen in for a masterclass in how to approach – and convince – reluctant potential partner companies to engage.